Budweiser 'United' with ABC on reality show

Anheuser-Busch InBev has inked a deal with ABC to air the reality show "Bud United states . presents: The HugelyInch within the month of the month of january. FreemantleMedia is creating the Budweiser-high quality entertainment project that will unspool over seven episodes and focus on a young quantity of hopefuls searching to win their chance to compete inside their favorite sport, prepare alongside a specialist chef or obtain chance to do in concert. Series bows Jan. 21 and airs each following Saturday. Evan Weinstein, co-executive producer of "The Astounding Race" and @radical.media (which has created some of the best quality entertainment projects for Nike, The brand new the new sony, Apple and IBM) are coming up with the series, with FreemantleMedia Companies disseminating the show worldwide. Budweiser brokered the sale with ESPN who needed the show to ABC. Budweiser cast the show by choosing from candidates who sent videos for the Budweiser page on social networks like Facebook and China's Renren, showing their passions for basketball, baseball, soccer, racing, music and fashion. Twenty-one participants will compete inside the series' run with every episode focusing on some three fans competing for shot at racing against other professional racecar drivers playing for just about any team, pitching for just about any professional baseball team or undertaking around the concert stage, for example. Participants were trained and mentored by stars and professionals including racing tales Richard Childress and Kevin Harvick, USA soccer star Alex Morgan, baseball coach Tom House and chef Hubert Keller, among others. Budweiser has extended been a substantial sponsor of sporting occasions, including last year's FIFA World Cup, and saw the series in order to convey more mileage from the marketing dollars. Show will air online once it airs on ABC, backed by additional content and "HugelyInch tips from celebrity mentors. "We utilized Budweiser's unmatched utilization of worldwide sports, entertainment and lifestyle assets to produce these contestants' dreams be realized,In . mentioned Frank Abenante, V . p . of worldwide brands at Anheuser-Busch InBev. "We're searching toward giving audiences the opportunity to discuss throughout these amazing journeys of second chances and ambitions satisfied." Budweiser bowed "Bud United states ." a year ago just like a global platform for hooking up consumers' passions. "We are particularly proud to think about Budweiser to new levels, by turning current assets into high quality content, brought to existence with unique and exciting storytelling," mentioned Jason Warner, global V . p ., Budweiser. Contact Marc Graser at marc.graser@variety.com